From AKC President and CEO

2024 Year-End Media Coverage Analysis

I would like to highlight all the positive work the AKC Communications team does to feature the AKC and our affiliates in the media. Each year we track thousands of clips that cover our biggest events and developments. Below is a breakdown of the total number of clips for 2024.

Total media placements (print, broadcast and internet) qualitatively evaluated in 2024:

Q1- 11,263

Q2- 6,502

Q3- 6,302

Q4- 10,756

Total number of clips evaluated for 2024 was 34,823 (+23% from 28,231 in 2023).

The AKC has been featured in several high-profile media outlets, including CNN.com, USA Today, Good Morning America, the New York Times, CBS News, NBC News and countless others spreading the message of responsible dog ownership and the benefits of purebred dogs.

Commercial Filming at Events Contractual Policy

As we start the new year, it is a good time to reiterate the Commercial Filming at Events Contractual Policy for clubs. This policy was developed to protect each club and the AKC.

All rights to the commercial filming, electronic transmission, broadcast, distribution of images and exploitation of all events held under AKC rules are owned by AKC (“commercial filming and/or electronic transmission”). AKC has unlimited, irrevocable access, right and authority to film, record, photograph, videotape, livestream, and/or broadcast at all events and each of them.

Any club that contemplates commercial filming and/or electronic transmission of its event must contact AKC Productions and cooperate with AKC sufficiently in advance of the proposed agreement negotiations and must include AKC in the negotiation of and as a party to the contract for commercial filming and/or electronic transmission. The club has the right to seek its own professional representation of the club’s interests, at its discretion and expense. When a club makes application to AKC for permission to hold its event, it must include in that application a declaration as to whether its event will or will not be commercially filmed and/or electronically transmitted.

Please refer to the link here, to read more about the Commercial Filming at Events Contractual Policy.

Best,

Dennis B. Sprung

President and CEO

212-696-8327 (o)

516.637.6567 (c)